IKEA is about to launch its new collection, TESAMMANS. This time, he has partnered with the renowned RAW COLOR design studio, known for its mastery of color use.
IKEA is known for offering affordable home furnishings and accessories, with a minimalist design inspired by the Scandinavian style, dominated by neutral colors and simple lines and shapes. Its products are characterized by their functionality and ease of assembly, becoming a very good choice for those looking to decorate their homes with quality products and certain style at affordable prices.
Every year, for the spring, the Swedish brand launches a collection with a little more color than usual. But for this spring season, Ikea presents a new collection in a unique collaboration with the prestigious design studio Raw Color. This collection is completely new and vibrant, as it fills the products with an explosion of color and modernity, moving away from the traditional neutral colors that identify IKEA, completely transforming the shopping experience for customers.
The design studio Raw Color, based in the Netherlands and made up of designers Daniera ter Haar and Christoph Brach, is renowned for its ability in the use of color.
In this case, they have given life to each piece of this new IKEA collection with its wide palette of colors, while maintaining the commitment that the Swedish brand has with simplicity and ease of assembly. Daniera ter Haar and Christoph Brach express in their description of their Instagram profile: "Materialization of color in all disciplines of design", and that is exactly what they do. It is a studio where really wonderful objects are designed, so I decided to make an exclusive article to talk about their work and other collaborations.
They say that our perception of color may vary depending on the color scheme that is present. That is, a red next to a rose can be perceived softer, but when it is placed next to a blue, the same shade of red is perceived more vibrant and prominent. This fascinating interaction is the main focus of the TESAMMANS collection, which fuses vibrant and saturated tones with more subtle ones.
The studio worked together with IKEA for two years to achieve the wonderful result of this collection, which has 18 elements ranging from textiles, decoration elements, kitchen items to furniture and lighting elements.
From my perspective, I firmly believe that this IKEA collaboration with RAW COLOR has provided the Swedish brand with the freshness and modernity it needed. The highlight of this collaboration is that it has allowed design products to be available to all.